Describe your business. Include: a. A description of the product or service you are selling - b. A description of your target market (customer) including how they benefit from the product or service - c. A description of your staff/ team / consultants and your plan to hire if you need to add human capital
Describe how you will be investing the funds you are applying for. This section should be based on your financial Projections.
Describe impacts of this funding on your business, include a. Will there be new jobs created? - b. Will existing jobs be retained? - c. how your business will go from where it is now to the next level and how that will help you reach ultimate goals (increase revenue, add products, change how / where you sell, expand to new locations ...). The jobs discussed in this section should be based on the current employee roster and your open and projected positions for 12 months.